Pacific Media Network
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| Broadcast area | New Zealand |
|---|---|
| Slogan | Niu FM: The Beat of the Pacific Radio 531pi: Pacific People Together |
| First air date | 2002 |
| Format | Pacific broadcasting |
| Webcast |
niufm.com/listen radio531pi.com/listen |
| Website |
niufm.com 531pi.com About Page |
The Pacific Media Network is a New Zealand radio network and pan-Pasifika national broadcasting network, currently owned and operated by the National Pacific Radio Trust and partly funded by the Government. It includes the Niu FM radio network, Pacific Radio News and Auckland-based Radio 531pi station combined are accessible to an estimated 92 percent of the country's Pacific population. The network targets both first-generation Pacific migrants and New Zealand-born people with Pacific heritage. As of 2009, it was the only specifically pan-Pacific broadcaster in New Zealand.
The National Pacific Radio Trust receives a $3.25 million annual grant from the Government, managed by NZ On Air and overseen by the Ministry for Culture and Heritage. It broadcasts in English, Cook Islands Māori, Niuean, Tongan, Samoan, Tuvaluan, Kiribati Gilbertese, Fijian, Solomon Islands Pijin, Tokelauan and Samoan — 11 of the 40 languages NZ On Air supports. The trust is chaired by Uluomatootua Saulaulu Aiono and Letoa Henry Jenkins is the CEO. Its mission is to "empower, encourage and nurture Pacific cultural identity and economic prosperity in New Zealand" and to "celebrate the Pacific spirit".
Radio 531pi was set up by the Auckland Pacific Island Community Radio Trust (APICRT) in Otahuhu in 1993 as a station for Auckland's Pacific Island community. According to Massey University sociologist Paul Spoonley the station reached Pacific communities who were not served by commercial radio, and helped establish a pan-Pacific identity. The station initially sustained on $1.25 million of Government funding each year with limited staff salaries, but by the 2001-02 and 2002-03 financial years it was earning more than $1 million a year in advertising income.
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