PR Newswire
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| Subsidiary of Cision Inc. | |
| Industry | Publications; communications |
| Founded | 1954 |
| Headquarters | 350 Hudson Street, Suite 300 New York, NY 10014-4504 U.S. |
| Products | Newswire service |
| Website | www |
PR Newswire is a distributor of press releases based in New York City. The service was created in 1954 to allow companies to electronically send press releases to news organizations, at first using teleprinters. The founder, Herbert Muschel, operated the service from his house in Manhattan for approximately 15 years. The business was eventually sold to Western Union and then United Business Media of London.
PR Newswire was founded in 1954. In 1971, it was sold to Western Union, which had provided the telecommunications lines and teleprinters that supported the service. In 1972, PR Newswire began using electronic terminals for copyediting. In 1978, the company adopted the Associated Press' computerized message handling and transmission system.
In 1982, PR Newswire was purchased by current owner UBM plc, known at the time as United Newspapers.
In 2000 the company acquired eWatch, founded in 1995 as an automated service to monitor websites, chat rooms, Usenet groups, web publications, online service forums and investor message boards for mentions of a specific organization, issue, product or service.
In 2001, PR Newswire issued the first Multimedia News Release for Touchstone Pictures promoting the film Pearl Harbor. The Multimedia News Release was the first press release to include b-roll, soundbites, high resolution images, and film trailer.
In December 2008, PR Newswire moved its New York City corporate headquarters from Midtown Manhattan to Lower Manhattan, at 350 Hudson Street.
In mid-2009, PR Newswire acquired The Fuel Team.
The largest competitor to PR Newswire is Business Wire.
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Wikipedia