Public | |
Traded as | NASDAQ: PCMI |
Industry | Direct Marketer |
Founded | Marina Del Rey, California, United States (1987) (as Creative Computers Inc.; later as PCMall) |
Founder | Frank Khulusi, Sam Khulusi |
Headquarters | El Segundo, California, United States |
Number of locations
|
45+ |
Area served
|
United States |
Key people
|
Frank Khulusi (CEO, Chairman) Robert (Jay) Miley (President) Brandon LaVerne (CFO, CAO, Treasurer) |
Revenue | $1.66 billion (2015) |
$25.48 million (2015) | |
$18.26 million (2015) | |
Total assets | $600.22 million (2015) |
Number of employees
|
3,700 (2015) |
Divisions | PCM Sales, Inc. PCMG, Inc. PCM Sales Canada, Inc. PCM Logistics LLC Abreon, Inc. PCM BPO, LLC M2 Marketplace, Inc. |
Website | pcm.com |
PCM, Inc. is a direct marketing company that offers technology products and services. The company is based in El Segundo, California.
PCM started in 1987 as a direct market catalog via telemarketing , the Internet, direct marketing, print catalogs, and three retail showrooms.
The company has an annual total revenue of US $1.66 billion and currently has over 45 locations in the United States, Canada, Pakistan and the Philippines. It employs around 3,700 people worldwide as of 2015.
The company now known as PCM was founded by two brothers, Sam and Frank Khulusi, in 1987 under the name of “Creative Computers”. Creative Computers was launched from the founders’ residence in Marina Del Rey, CA. The company was set up as a mail order catalog company whereby products are advertised through paper flyers/catalogs. Interested customers called in their orders through the provided toll-free "1-800" phone number. The founders then took the order and placed purchase orders to acquire sold products, bill the customers’ credit card and ship the products to the customers. At startup, the company’s catalog consisted of one brand of computers “Amiga” made by Commodore International. The company became the number one mail order reseller of Amiga computers. In 1993/1994 Commodore went through financial difficulties, which caused it to close its operation in April 1994.
In early 1994, PC Mall obtained authorization to sell Apple computers through its mail order catalog model. The authorization came at an opportune time as the Commodore operation was soon to close. With the Apple authorization and the anticipated growth, PC Mall moved its operation from the back of a retail store to a call center with over 100 seats, a 35,000-square-foot (3,300 m2) distribution center, and over 15,000-square-foot (1,400 m2) of corporate office space.
In first quarter of 1995, the company filed for its initial public offering and went public in April 1995.
In early 1995, the company expanded its catalog to include PC Wintel products as well. To support the growth, the company moved its distribution center to a 212,000-square-foot (19,700 m2) distribution center next to FedEx hub in Memphis, TN in the third quarter of 1995. In addition to the millions of catalogs mailed monthly, the company launched its first web sites macmall.com and pcmall.com in 1996.