Página 12

Página/12

The front page of Página/12 April 12, 2011.
Type	Daily newspaper
Owner(s)	Editorial La Página S.A.
Publisher	Fernando Sokolowicz
Editor	Ernesto Tiffenberg
Founded	1987
Political alignment	Centre-left, Progressivism
Headquarters	Buenos Aires, Argentina
Circulation	51,000
Website	Página/12

Página/12 is a newspaper published in Buenos Aires, Argentina.

Página/12 was founded on May 25, 1987, by journalist Jorge Lanata in association with writer Osvaldo Soriano and investigative journalist Horacio Verbitsky. Owned by Fernando Sokolowicz, a former militant in the far-left ERP insurgency active during the early 1970s, the daily was bailed out financially in 1994 by Grupo Clarín, which retained a stake. Lanata claimed in a 2007 interview that businessman Rudy Ulloa (a business partner of the late former President Néstor Kirchner) also owned a share.

Among Pagina/12's leading writers are the investigative journalist and author Horacio Verbitsky; historian Osvaldo Bayer; political scientist José Natanson, and the football journalist, novelist and comic author Juan Sasturain.

The publishers also distribute a supplement covering Rosario area news, Rosario/12, since 1991.

According to in house surveys, 58% of the newspaper readership is between 18 and 52 years old and belong to the medium and medium high socio economic groups: AB and C1/C2

The name of the paper comes from the fact that its preliminary editions as it was being developed had 12 pages. Reportedly the writer and journalist Osvaldo Soriano, upon seeing the first edition, remarked that it didn't look like a less respectable newspaper. The name had already been chosen, thus the publishers opted to reserve the twelfth page for reports or news stories of central importance.

Another version holds that the paper was going to be called "Reporter" but when the owners went to register the name, they were told that the name was taken. They then decided to count the number of pages in order to choose a name.

With a stark design, a daily circulation of 10,000 copies and a size of 16 pages that doubled within a few weeks, the paper was a sharp contrast with other Argentinian newspapers due to its progressive orientation, its in-depth articles (each one occupying more than a page on average) and rich analysis. Inspired by the French paper Libération, its style contrasted with the conventional Argentine press, where a higher priority was placed on showcasing a wide variety of information as opposed to more probing reports.