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Overly Dedicated

Overly Dedicated
Kendrick Lamar - Overly Dedicated.jpg
Mixtape by Kendrick Lamar
Released September 14, 2010 (2010-09-14)
Recorded 2010
Studio TDE Red Room
(Carson, California)
Genre Hip hop
Length 59:18
Label Top Dawg Entertainment
Producer
Kendrick Lamar chronology
Kendrick Lamar
(2009)Kendrick Lamar2009
Overly Dedicated
(2010)
Section.80
(2011)Section.802011

Overly Dedicated (stylized as O(verly) D(edicated)) is the fifth mixtape by American hip hop recording artist Kendrick Lamar, released on September 14, 2010, via Top Dawg Entertainment. The album features guest appearances from Dash Snow, Jhené Aiko, Schoolboy Q, Ab-Soul, Ash Riser, Dom Kennedy and Murs, among others. The album's production was handled by several TDE in-house producers, including King Blue, Sounwave, Tae Beast and Willie B; other producers such as Tommy Black, Drop, Jairus "J-Mo" Mozee, and Wyldfyer, also contributed production. As of October 2012, the mixtape has sold a total of 12,000 copies.

On September 4, 2010, Lamar unveiled the cover art for Overly Dedicated, which was designed by ASTHTC. On September 14, 2010, the music video for "P&P 1.5", a song taken from Overly Dedicated, featuring his Black Hippy cohort Ab-Soul, was released. On September 14, Lamar also released Overly Dedicated to digital retailers under Top Dawg Entertainment, the label that signed Lamar after he released his first mixtape, when he was 16. On September 23, it was released for free download online.

Overly Dedicated includes a song titled "Ignorance Is Bliss", in which Lamar glorifies gangsta rap and street crime, but ends each verse with "ignorance is bliss", giving the message "we know not what we do". It was this song specifically that made fellow West Coast rapper and legendary hip hop producer Dr. Dre, want to work with Lamar, after watching the song's music video on YouTube. This led to Lamar working with Dr. Dre and Snoop Dogg on Dre's Detox album and him considering signing to Dre's label, Aftermath Entertainment. On the topic of the project's genre, Lamar called it "human music".


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