Oshare Majo: Love and Berry
| Oshare Majo: Love and Berry | |
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| Developer(s) | Sega |
| Publisher(s) | Sega |
| Composer(s) | Kazuhiko Nagai Chikako Kamatani Sachio Ogawa |
| Platform(s) | Arcade game / Collectible card game |
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Oshare Majo: Love and Berry (オシャレ魔女 ラブandベリー Fashionable Witches: Love and Berry?) is an arcade game and collectible card game from Sega, targeted toward young girls of all ages. The game was first shown in amusement arcades on October 30, 2004, and became very popular among the target market in late 2005 through 2006. Game machines were installed in many department stores and children's play areas. Players receive 1 card at the start of the game with barcodes on them that stores information for new outfits, accessories, and hairstyles for the game characters. As of April 2006, there are 180 different collectible cards. As of January 2006, approximately 6,800 machines have been installed, and 104 million cards printed.
Love and Berry are magical princesses who possess the power of "Fashion Magic," which allows them to change clothes instantaneously. Both girls love dressing up and dancing. Though they are friends, they are rivals when it comes to being the most noticeable girl on the dance floor. Love is dubbed by voice actress Hiromi Konno, and Berry by Hisayo Yanai.
The game costs ¥100 per play, and dispenses a card each time it is played. By swiping previously won cards, players can change the hair, dress, shoes and make-up of the two characters, Love and Berry. The game then proceeds to a rhythm game, which is played by tapping one of the buttons in time to the tambourine tapping onscreen as the characters dance. The player's overall fashion rating based on how the outfit cards are coordinated, as well as their performance in the rhythm game, determines the winner.
Every time a player inserts credits into the machine, a collectible card is dispensed for the player to use. This can range from a Dress Up, Hair & Makeup, Footwear or Special card. The player can scan any type of cards in any particular order within the time limit given after credits are put into the machine. Every time a card is scanned, the player's selected girl will perform a transformation with the recently scanned card and the game will calculate the Dress Up power of the overall appearance of the girl through a bar on the side of the screen (Left for Love, right for Berry). When the player is satisfied with their girl's appearance by pressing both buttons or when time has run out, the girl gets transported to selected stage and displays the Dress Up power in a numerical value and shows the rating of the overall appearance. The girl will react on how well the player coordinated her appearance to the stage.
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