Orion Samuelson (/ˈɔːriən/ OR-ee-ən; born March 31, 1934) is an American broadcaster, most widely known for hosting U.S. Farm Report. He was inducted into the National Radio Hall of Fame in 2003.
Samuelson was born on a dairy farm in Ontario, Wisconsin, near LaCrosse. He considered becoming a Lutheran pastor before deciding on six months of radio school. His early work was based in Wisconsin, at WKLJ in Sparta, WHBY in Appleton, and WBAY-TV/AM in Green Bay. He is best known for his association with WGN Radio in Chicago, serving as the station's head agriculture broadcaster since 1960. Three years into his tenure at WGN, he was the staffer that read the news of the John F. Kennedy assassination. He currently co-hosts (with associate Max Armstrong) the Morning Show on Saturdays. In addition, Samuelson hosts a three-minute daily "National Farm Report", and a weekly commentary, "Samuelson Sez"; both are syndicated to various stations across the country through Tribune Broadcasting's Tribune Radio Network.
In the 1960s, Samuelson hosted an early-morning show on WGN-TV, Top 'O' the Morning, first with organist Harold Turner, then with Armstrong. From 1975 to 2005, Samuelson also was the host of U.S. Farm Report, a weekly television news magazine dedicated to agriculture. He has since retired from that position, with John Phipps replacing him. Samuelson now hosts a similar show, This Week in Agribusiness, on RFD-TV, along with Armstrong.