Orchid Tapes
| Orchid Tapes | |
|---|---|
 |
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| Founded | 2010 |
| Founder | Warren Hildebrand |
| Status | Active |
| Genre | Indie rock, indie pop, experimental, electronic |
| Country of origin | United States |
| Location | Ridgewood, New York |
| Official website | orchidtapes |
Orchid Tapes is an independent record label based in Queens. It was founded in 2010 by Warren Hildebrand. Operated by Brian Vu and Hildebrand as of 2012, the label has released a number of indie compilations and original releases on cassette tape, limited edition vinyl, and digital download. Among Orchid Tapes' signed bands are Coma Cinema, Foxes in Fiction and Alex G. The label focuses on "music and artwork that breaks free of the established norm...reflects the dedication of its creator and provokes a strong emotional resonance..."
Orchid Tapes was first founded in 2010 by Warren Hildebrand, while Hildebrand was attending an art university in Toronto, Ontario. He had first started putting the idea for a label together in 2009, and had picked the name Orchid Tapes partly after a song by the band Deerhunter, called "Tape Hiss Orchid." According to Hildebrand, "I was really inspired by all the little cassette labels that were popping up on different blogs around that time. It seemed like a really cheap and easy way to get music out into the world beyond just the proliferation of mp3s."
He founded Orchid Tapes while living in his apartment in downtown Toronto and working on the debut album of his solo project, Foxes in Fiction. Hildebrand had started Foxes in Fiction in April 2005 while still in high school, and began to take the project more seriously in 2008, while inspired by artists such as Brian Eno and Atlas Sound.
Hildebrand states that the label was originally started as a vehicle for his solo project, Foxes in Fiction. The label's first release was the Foxes in Fiction album Swung from The Branches, released on February 19, 2010. The album became a surprise hit on the internet, eventually being covered by Pitchfork.
Many of the other early bands signed to the label met Hildebrand through MySpace. According to Hildebrand, "It felt good meeting a group of other sad weirdos that recorded music from home that I felt like I genuinely connected with, even through something as seemingly alienating as the Internet."
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