Open road tolling (ORT) or free-flow tolling is the collection of tolls on toll roads without the use of toll booths. An electronic toll collection system is usually used instead. The major advantage to ORT is that users are able to drive through the toll plaza at highway speeds without having to slow down to pay the toll. In some installations, ORT may also reduce congestion at the plazas by allowing more vehicles per hour/per lane. The disadvantage to ORT is the possibility of "leakage"; that is, "violators" who do not pay. Leakage may either be written off as an expense by the toll operator, or offset in part or whole by fees and fines collected against the violators.
In 1959, Nobel Economics Prize winner William Vickrey was the first to propose a system of electronic tolling for the Washington metropolitan area. He proposed that each car would be equipped with a transponder. “The transponder’s personalised signal would be picked up when the car passed through an intersection, and then relayed to a central computer which would calculate the charge according to the intersection and the time of day and add it to the car’s bill”
Norway has been the world's pioneer in the widespread implementation of this technology. ETC was first introduced in Bergen, in 1986, operating together with traditional tollbooths. The first major deployment of an RFID electronic toll collection system in the United States was the TollTag system used on the Dallas North Tollway, implemented in 1989 by Amtech. The first fully automated toll highway in the world, Ontario Highway 407, opened in Canada on 7 June 1997. The highway manages to achieves this automation through the uses both RFID technology along with automatic number plate recognition.
On September 1998, Singapore was the first city in the world to implement an electronic road toll collection system for purposes of congestion pricing. Today there are many roads around the world working with electronic toll collection technologies, and ORT has opened the feasibility to implement congestion pricing policies in urban areas.