Ooyala
| Type of business | Subsidiary of Telstra |
|---|---|
| Founded | Silicon Valley, California |
| No. of locations | Santa Clara, New York, Los Angeles, Dallas ,London, Sydney, Guadalajara, Stockholm, Singapore, Chennai and Tokyo |
| Founder(s) |
Bismarck Lepe Belsasar Lepe Sean Knapp |
| Key people | Issac Vaughn (Acting CEO) |
| Industry | Internet video |
| Employees | 450 |
| Website | www |
Ooyala (pronounced /uːˈjɑːlə/ "oo-YAH-la") is a venture-backed, privately held company that provides online video technology products and services. The company was founded in 2007 by brothers Bismarck Lepe and Belsasar Lepe, and their colleague and friend from Google, Sean Knapp. The word ooyala means 'cradle' or 'swing' in Kannada or Telugu (ఊయల).
As of 2009, Ooyala was providing video technology and services for over 500 companies. The company has over 450 employees, and offices in Santa Clara, California; New York; Los Angeles; London; Sydney; Guadalajara; and Tokyo.
In January 2007, Bismarck Lepe was working for Google. While developing new monetization techniques for YouTube, he came up with the idea of using computer vision techniques to deliver targeted advertising on TV shows recorded on TiVo. He contacted his brother Belasar and a friend, Sean Knapp, to discuss his idea.
The company was initially focused on applying computer vision techniques to create clickable video. As the company grew, it expanded its scope to develop technologies that improve the quality and speed at which online video is delivered, and allow Web publishers to measure, monetize and optimize their video content.
In its first round of funding, Ooyala raised money from a number of angel investors and businesspeople, including Scott Flanders, CEO of Playboy Enterprises; Tim Koogle, Former CEO of Yahoo!; and Oliver Grace, Kip Hagopian, Fred Warren, and Ron Conway. Eight months later, Ooyala raised an additional $8.5 million from Sierra Ventures. Two more successful rounds of fund-raising followed, through 2011. Through September 2010, Ooyala had raised $42 million from Sage Venture Partners, Sierra Ventures, Rembrandt Ventures, CID Group (a Shanghai-based private equity fund), Hitochu and Panasonic.
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