Oops!... I Did It Again World Tour
| Tour by Britney Spears | |
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| Associated album | Oops!... I Did It Again |
|---|---|
| Start date | June 20, 2000 |
| End date | January 18, 2001 |
| Legs | 2 |
| No. of shows |
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| Box office | $40.5 million ($56.32 in 2017 dollars) |
| Britney Spears concert chronology | |
The Oops!... I Did It Again Tour was the third concert tour by American recording artist Britney Spears. It supported her second studio album Oops!... I Did It Again (2000) and visited North America, Europe and Brazil. It marked the first time Spears toured outside North America. The tour was announced in February 2000, while Spears was in the midst of the (You Drive Me) Crazy Tour. The stage was much more elaborate than her previous tours and featured video screens, pyrotechnics and moving platforms. The setlist was composed by songs from her first two studio albums, ...Baby One More Time and Oops!... I Did It Again as well as a few covers. Showco was the sound company, who used the PRISM system to adapt the show to each venue. Spears used a handheld microphone and a headset during the shows, while an ADAT was used to replace her voice during energetic dance routines.
The show consisted of four segments with each segment being followed by an interlude to the next segment, and it ended with an encore. The show began with Spears descending from a giant orb. Most of the songs displayed energetic dance routines with the exception of the second segment, which featured mostly ballads. The encore consisted of a performance with pyrotechnics. The Oops!... I Did It Again Tour received positive reviews from critics, who praised Spears's energy onstage as well as the band. It was also a commercial success, grossing $40.5 million and becoming one of the highest grossing tours of 2000. The Oops!... I Did It Again Tour was broadcast by many channels around the world.
On February 22, 2000, Spears announced a summer tour in support of her second studio album, Oops!... I Did It Again (2000). The tour marked the first time Spears toured Europe. She commented, "I'm going to go to Europe, and just basically go everywhere for six months, [...] I've never toured outside of the U.S. I've never experienced other fans in other places, and performing in front of them is going to be so exciting." Before the tour began, Forbes reported that concert promoter SFX Entertainment guaranteed her a minimum of $200,000 per show. Tour sponsors from the 2000 leg of the ...Baby One More Time Tour, Got Milk?, and Polaroid, remained. Clairol's Herbal Essences was also added as a sponsor. Spears recorded a song for the latter called "I've Got the Urge to Herbal" to be used on their radio campaign, though she chose to not attend a photoshoot for the product when she decided to support an 86-day strike by the Screen Actors Guild (SAG). She later donated $1 from each ticket sold from her Inglewood, California show on July 28, 2000 to the union.
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