Clairol

Clairol is a personal-care-product division of Procter & Gamble begun in 1931 by Americans Lawrence and Joan Gelb after discovering hair-coloring preparations while traveling in France. The company was widely recognized in its home country, the United States, for its "Miss Clairol" home hair-coloring kit introduced in 1956. By 1959, Clairol was considered the leading company in the U.S. hair-coloring industry. In 2004, Clairol registered annual sales worth approximately US$1.6 billion from the sale of its hair products. As of 2014, Clairol manufactures hair-coloring products sold under the brand names "Natural Instincts", "Nice 'n Easy" and "Perfect Lights".

The Clairol hair-coloring line includes permanent hair color, semi-permanent hair color, highlighting and blonding products. As of 2014, Clairol's hair-color products are sold under the following brands:

The company's website includes a link to discontinued products.

In 1949, the single-step Miss Clairol Hair Color Bath was introduced to the U.S. beauty industry. When Clairol sales representatives gave a live demonstration of Miss Clairol at the International Beauty Show in New York City, thousands of hairdressers and beauticians gathered to watch. Bruce Gelb (son of Lawrence and Joan, and a former Clairol executive) described the scene in a New Yorker article: "They were astonished. This was to the world of hair color what computers were to the world of adding machines. The sales guys had to bring buckets of water and do the rinsing off in front of everyone, because the hairdressers in the crowd were convinced we were doing something to the models behind the scenes".

In 1956, after two decades of selling the company's hair tint to beauty salons, Clairol launched an at-home version of Miss Clairol Hair Color Bath and became a household name. The successful advertising campaign used to promote the new version of the product used the catchphrase, "Does she...or doesn't she? Only her hairdresser knows for sure". Within six years of Miss Clairol's launch, 70 percent of women were coloring their hair.

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