One Town, One Product (OTOP) – Philippines

One Town One Product (OTOP) is a promotional program of the government of the Philippines. OTOP aims to promote goods and products of Filipino towns, cities, and regions, and provides funding for small businesses. It is administered by the Department of Budget and Management (DBM).

The Philippines' OTOP program was proposed by then-President Gloria Macapagal-Arroyo as early as 2002 and launched in 2004. The OTOP program was originally scheduled to end in 2010. DBM dropped OTOP funding in spring 2011. However, current Filipino President Benigno 'Noynoy" Aquino has authorized the continuation of the OTOP program.

OTOP products vary, and can include fruits, specialty dishes, or handmade products. Examples of OTOP products include Arabica coffee in the Cordillera region,cacao products in San Isidro in Davao del Norte, and brooms in Santa Fe in Nueva Vizcaya.

...
Wikipedia