One Double X - 1XX
 |
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| Broadcast area | Whakatane, New Zealand |
|---|---|
| First air date | 1971 |
| Format | Adult hits |
| Class | Terrestrial/Internet |
| Webcast |
1XX webcast Bayrock webcast |
| Website |
1XX official website Bayrock official website |
Radio Bay of Plenty is a radio company based in Whakatane, New Zealand. Its flagship station, One Double X, reaches the entire Bay of Plenty, with specific frequencies Ōhope Beach and Te Puke and live streaming on its website. It also owns and operates subsidiary network Bayrock in the Bay Of Plenty and Ōhope Beach, with an additional frequency in Wanaka in the South Island and similar live-streaming on a separate website.
The New Zealand radio market is mostly consolidated into large nationwide networks with powerful brands and limited local content. Radio Bay of Plenty produces independent local programming and news coverage for the Bay of Plenty with a specific focus on the eastern part of the region. The stations carry and contributes to national news bulletins produced by NZME Radio through Newstalk ZB.
One Double X began broadcasting to the Eastern Bay Of Plenty on 1240 kHz at 10:30 am on 30 June 1971. The original company name was Radio Whakatane but changed to Radio Bay Of Plenty in 1978 when the station's AM frequency also changed to 1242 kHz. In the mid-late 1970s 1XX 1240 was also known on air from time to time as Coastline Radio, Coastline One 24, Coastline 1-2-4, One 24 Double X or Coastline Double X. 1XX began broadcasting on 90.5 MHz at 12:12:12 pm on 12 December 1988.
The idea of a locally based and privately owned Eastern Bay of Plenty station was first floated in 1969, prompted by the efforts of pirate station Radio Hauraki, broadcasting to Auckland from boats in the Hauraki Gulf. One Double X was granted a broadcasting license in 1970, with the 1 in the call-sign signifying the upper North Island location, the first X representing private ownership and the second X chosen by the station. Its original slogan included the words "from the Eastern Bay of Plenty, wherever you may go, the entertainment's better when you dial 1 2 4 0".
Broadcasting Minister H.J. Walker officially opened the station at 10.30am on Wednesday 30 June 1971. It initially broadcast 19.5 hours of live original local content from 5.00am to 12.30am each day with additional 24-hour licenses granted during some summer holiday seasons. The station was not allowed to broadcast advertising on Sundays and did all its own local and international news and sports reporting. It gave away one of the country's first colour televisions in a contest in 1974. It was also the feature of a television documentary in July 1977.
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