The were-jaguar was both an Olmec motif and a supernatural entity, perhaps a deity.
The were-jaguar motif is characterized by almond-shaped eyes, a downturned open mouth, and a cleft head. It appears widely in the Olmec archaeological record, and in many cases, under the principle of pars pro toto, the were-jaguar motif represents the were-jaguar supernatural. The were-jaguar supernatural incorporates the were-jaguar motif as well as other features, although various academics define the were-jaguar supernatural differently. The were-jaguar supernatural was once considered to be the primary deity of the Olmec culture but is now thought to be only one of many.
Originally, many scholars believed that the were-jaguar was tied to a myth concerning a copulation between a jaguar and a woman. Although this hypothesis is still recognized as viable by many researchers, other explanations for the were-jaguar motif have since been put forward, several questioning whether the motif actually represents a jaguar at all.
The term is derived from Old English were, meaning "man", and jaguar, a large member of the cat family in the Olmec heartland, on analogy with werewolf.
The basic were-jaguar motif combines a cleft head, slanting almond-shaped eyes with round irises, and a downturned open mouth with a upper lip and toothless gums. This motif was first described in print by Marshall Saville in 1929 and expanded upon by artist and archaeologist Miguel Covarrubias in his 1946 and 1957 books. In this latter book, Indian Art of Mexico & Central America, Covarrubias included a family tree showing the "jaguar mask" as ancestral to all (later) Mesoamerican rain gods.
At about this time, in 1955, Matthew Stirling set forward what has since become known as the Stirling Hypothesis, proposing that the were-jaguar was the outcome of a mating between a jaguar and a woman.