Oliver E. Treyz | |
---|---|
Born |
Oliver Ernest Treyz April 23, 1918 Willowemoc, New York, U.S. |
Died | June 15, 1998 Englewood, New Jersey, U.S. |
(aged 80)
Alma mater | Hamilton College |
Occupation | Network television executive |
Years active | 1939-1967 |
Spouse(s) | Janet Treyz (deceased) |
Children | Donald C. Treyz James Treyz |
Oliver Ernest Treyz (April 23, 1918 – June 15, 1998) was an American network television executive. Treyz was best known as the racy and controversial president of the American Broadcasting Company. He was promoted from vice president to president in 1958 after the departure of James T. Aubrey. He served as network president until 1962.
During his two-year tenure as vice-president and his four-year tenure as president, Treyz was responsible for the creation of several popular and memorable programs including Adventures in Paradise, Cheyenne, Hawaiian Eye, 77 Sunset Strip, Surfside 6, Maverick, The Rifleman and The Untouchables.
Oliver Ernest Treyz was born on April 23, 1918 in Willowemoc, New York to Harry August Treyz (September 25, 1889–May 26, 1959) and Martha née Davey (1891–1984). Treyz graduated from Hamilton College in 1939. After graduation, Treyz began his career in broadcasting working at a small radio station in Binghamton, New York. He then went to work at advertising agency BBDO. During World War II, Treyz served in the Army Air Corps.
After the war, in 1948, Treyz began his association with ABC as a presentation writer for the company's radio division. On November 2nd, 1953, he was named Director of the ABC Radio Network. Treyz left ABC in 1954 and became the founder and first president of the Television Bureau of Advertising, a trade group for local television stations.