Old Dutch Foods
 |
|
| Private | |
| Industry | Snack food |
| Founded |
Saint Paul, Minnesota, United States (1934) |
| Headquarters | Roseville, Minnesota |
|
Key people
|
Steven C. Aanenson President and CEO |
| Products | See products section |
| Revenue | US $433 Million (2008) |
|
Number of employees
|
1000 |
| Subsidiaries | Humpty Dumpty Snack Foods |
| Website | Old Dutch Foods |
Old Dutch Foods Inc. is an American manufacturer of potato chips and other snack foods in the Midwestern United States and Canada. Their product line includes brands such as Old Dutch Potato Chips, Dutch Crunch, Ripples, Cheese Pleesers and Restaurante Style Tortilla Chips.
The company began as Old Dutch Products Co. in 1934. They originated in St. Paul, Minnesota, but moved to Minneapolis in 1937. In 1968, they moved again, this time to Roseville, Minnesota, where they remain today.
Old Dutch opened a plant in Winnipeg, Manitoba, in 1954 to manufacture chips for the Canadian market. The head office for Canadian operations remains in Winnipeg.
Today, their American arm is officially called Old Dutch Foods, Inc., and their Canadian arm is Old Dutch Foods, Ltd. They celebrated their 70th anniversary in 2004 with a line of television commercials.
Old Dutch Foods acquired Humpty Dumpty Snack Foods in a C$26.7 million takeover bid in 2006.
The Old Dutch brand is mainly known for the many flavors of potato chips they produce. They come in bags and "twin packs"; cardboard boxes with two packages of chips inside.
Old Dutch Potato Chips advertising included a memorable 1989 commercial, which featured a cartoon potato farmer dancing and singing with his live potatoes on the plantation.The trademark Old Dutch windmill can also be seen in the background. Other ads from the time period featured the signature windmill in cartoon or computer animated form, a relatively uncommon practice for its time.
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Wikipedia