Type | Gesellschaft mit beschränkter Haftung |
---|---|
Location | Oettingen in Bayern, Germany |
Opened | 1333 |
Annual production volume | 5.39 million hectolitres (4,590,000 US bbl) in 2015 |
Owned by | Dirk Kollmar, Kurt Meyer, Michael Mayer |
Employees | 1100 |
Website | www.oettinger-bier.de |
Oettinger Brauerei is a brewery group in Germany. Oettinger has been Germany's best selling beer brand since 2004 (when it superseded Krombacher) with an annual output of 6.21 million hectolitres (5,290,000 US bbl) in 2011.
Oettinger's headquarters are in Oettingen in Bayern but there are also breweries in Gotha, Mönchengladbach and Braunschweig.
Oettinger sells large amounts of beer for the lowest possible price. Oettinger bought the brewery producing "5,0 Original" beer in Braunschweig, a competitor in the same market segment. Oettinger is rarely found on tap in pubs and bars – most of it is sold bottled in supermarkets.
It is also exported – in Australia it is directly imported by the large Woolworths Liquor Group chain of liquor outlets where it is sold in 330 mL bottles, as well as 500 mL cans.
Oettinger uses several ways to keep beer prices low:
The low price has made this beer brand the most successful one in Germany with an output of 6.21 million hectolitres (5,290,000 US bbl) in 2011.
In Italy "Oettinger super forte" is sold; a beer providing 8.9% alcohol by volume.
The "Fürstliche Brauhaus zu Oettingen" (Prince's brewhouse at Oettingen) was bought in 1956 by the Kollmar family (Ingrid Kollmar 64.5%, Günther Kollmar 11.1% and Dirk Kollmar 24.4%) and renamed "Oettinger Brauerei GmbH". Günther Kollmar still manages the company.
Oettinger Group claims that its beer is brewed in accordance with the Reinheitsgebot.