Ocean Pacific
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| Subsidiary | |
| Industry | Apparel |
| Founded | 1972 |
| Headquarters |
Irvine, California, United States |
| Products | Surfwear, Apparel and accessories |
| Parent | Iconix Brand Group |
| Website | www.op.com |
Ocean Pacific Apparel Corp (Ocean Pacific or OP) is a private company based in Irvine, California, USA. It produces primarily surf related apparel, swimwear, footwear and accessories.
Ocean Pacific was started by John Smith in the 1960s as a surfboard brand. Smith designed the original trademark and label for his surfboards which he sold out of his shop North County Ding Repair. Later, Fred Ryan purchased North County Ding Repair from John Smith along with the Ocean Pacific surfboard label. The Ocean Pacific label was later sold to Don Hansen of Hansen Surf Shop. In 1972, Jim Jenks of San Diego wanted to create clothing that met the demands of surfers in and out of the surf. He received the name from his then employer Don Hansen and the Ocean Pacific apparel line was created. Jenks' idea for clothing under the Ocean Pacific label quickly became popular with the surf culture with its instantly recognizable "OP" logo.
The Ocean Pacific brand experienced financial trouble through the 1990s. Richard Baker's investment group Doyle & Boissiere bought Ocean Pacific in 1998. Baker stayed on as Warnaco acquired Ocean Pacific in 2003 and sold it to current owner Iconix Brand Group in 2006. In the summer of 2008, an ad campaign to celebrate their 35 year anniversary was launched featuring celebrities.
In the summer of 2008, an ad campaign to celebrate their 35 year anniversary was launched, featuring celebrities such as actress Rumer Willis, reality show star Kristin Cavallari, singer Christina Milian, musician and fashion designer Pete Wentz of Fall Out Boy and Clandestine Industries, actor Wilmer Valderrama, actress and supermodel Josie Maran, and actor and singer Corbin Bleu. The Summer 2009 campaign ads featured Sophia Bush, Solange Knowles, and AnnaLynne McCord. Joining those in the Fall 2009 ads were actor Cody Linley, reality star Brody Jenner, and musician Joel Madden. OP also presented tours in 2009 which featured Boys Like Girls, The Maine and Cobra Starship.
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