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OK, il Prezzo è Giusto!

OK, Il Prezzo è Giusto
Presented by Gigi Sabani (1983 - 1986)
Iva Zanicchi (1987 - 2000)
Emanuela Folliero (1999)
Maria Teresa Ruta (2000 - 2001)
Theme music composer Augusto Martelli
Opening theme "Hey, it's okay!"
Composer(s) Augusto Martelli
Country of origin  Italy
Original language(s) Italian
No. of seasons 21
No. of episodes 3,466
Production
Running time 60 minutes
Release
Original network Italia 1 (1983–1987)
Canale 5 (1988–1996)
Rete 4 (1996–2001)
Picture format Color
Original release 21 December 1983 – 13 April 2001

OK, Il Prezzo è Giusto! ("OK! The Price Is Right") is an Italian adaptation of the American game show The Price Is Right that aired on Italia 1, Canale 5 and Rete 4. It was hosted by Gigi Sabani, Iva Zanicchi, Emanuela Folliero and Maria Teresa Ruta. It first premiered on 21 December 1983 and canceled on 13 April 2001. The show used similar gameplay format to the American version, although at the two last seasons altered the format to use the British One-Player showcase format.

The name of the original pricing game in the US version is given in parentheses. Many of these follow the same rules and gameplay as the US version; for details, see List of The Price Is Right pricing games.

The Big Wheel in the Italian version is played the same as in the US version (after expanded to 1 hour in 1975). The bonus for 100 points in one or two spins is £1,000,000 (€516.46). After 2 SCSDs, the two winners must play a spin-off to determine who will play the Showcase.

The showcase was largely played like the American Version, hoping that the contestant make the closest bid without going over, and awarding both showcases to a player who came within ₤100,000. Between 1999 and 2001, the showcase was played in the same way of the UK/European version, with random ranges between 500,000 (258.23) and ₤2,500,000 (€1291.15), hoping that their bid fell within the selected range of the actual price without going over.


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