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Now for Plan A

Now For Plan A
Now For Plan A.jpg
Studio album by The Tragically Hip
Released October 2, 2012
Recorded Noble Street Studios, Toronto, Ontario
Bathouse Recording Studio, Kingston, Ontario
Genre Rock
Length 39:18
Label Zoë Records, Universal Music Canada
Producer Gavin Brown
The Tragically Hip chronology
We Are the Same
(2009)We Are the Same2009
Now For Plan A
(2012)
Man Machine Poem
(2016)Man Machine Poem2016
Singles from Now For Plan A
  1. "At Transformation"
    Released: May 18, 2012
  2. "Streets Ahead"
    Released: August 24, 2012
Professional ratings
Review scores
Source Rating
Allmusic 3.5/5 stars
Toronto Star 3/4 stars
Calgary Herald 3/5 stars

Now For Plan A is the twelfth full-length studio album by Canadian rock band, The Tragically Hip. At a length of 39:18, it is band's shortest album to date. The album's first single, "At Transformation", was released on May 18, 2012. The album's second single, "Streets Ahead", was released to radio on August 24. On September 25, the band made the album available to stream online in its entirety via SoundCloud. The album was nominated for Rock Album of the Year at the 2013 Juno Awards.

Now For Plan A debuted at #3 on the Canadian Albums Chart. It is the band's first album since their 1991 release Road Apples to debut lower than the number two position on the chart. The album sold 12,000 copies in its first week, which is less than half of the first week sales of the band's two previous albums, 2009's We Are the Same and 2006's World Container. The album debuted at #129 on the Billboard 200, the band's highest position on that chart in their history. The album was certified Gold in Canada on January 14, 2013.

All tracks written by Gordon Downie and The Tragically Hip.



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