"Now and Forever" is a 1994 song written, produced and performed by American rock singer-songwriter Richard Marx. The song was also used in 1994 film The Getaway starring Kim Basinger and Alec Baldwin and directed by Roger Donaldson.

Taken as the first single from Marx's album Paid Vacation, the song was his ninth (and final, to date) song to reach the top ten on the U.S. Billboard Hot 100 chart, where it peaked at number seven. The song remained in the Top 40 of the chart for 23 weeks. It was more successful in Cash Box magazine, spending three weeks in the Top 3. It was also Richard's biggest hit on the Billboard adult contemporary chart, where it went to number one and remained at the top for eleven weeks.

Marx also recorded a Spanish language version of the song as "Ahora y Siempre" for the Spanish market.

Marx wrote "Now and Forever" about his wife, actress Cynthia Rhodes. He has been quoted as saying: "I was working on the fourth album and realized I had not written a song addressing our relationship since we had gotten married and had three kids. I think this is one of those songs which was unique in that the verses are so specific to our relationship."

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