"Now I'm That Bitch" is the debut single by Barbadian British singer-songwriter Livvi Franc, released on 13 June 2009 by Jive Records. It features guest vocals from rapper Pitbull. The artists co-wrote the song with its producer Salaam Remi. "Now I'm That Bitch" received mixed reviews from contemporary critics, who considered it as an empowering anthem, despite criticizing its composition.

"Now I'm That Bitch" achieved moderate success, reaching number 24 in New Zealand and 40 in the United Kingdom. In the United States, the song failed to enter the Billboard Hot 100, peaking at number 14 on the Bubbling Under Hot 100 Singles; however, it reached number one on Billboard's Hot Dance Club Songs. An accompanying music video was directed by Sarah Chatfield, and portrays Franc singing and dancing to the song along with female and male dancers. The music video was compared to the one of Rachel Stevens' "Sweet Dreams My LA Ex" (2003).

"Now I'm That Bitch" was written and produced by Salaam Gibbs, with additional writing from Olivia Waithe and Armando Pérez. Franc considered the song "very personal for me - because it really represents who I am." She also commented that "everyone has different meanings for the word 'bitch'. And for me I really wanted to reclaim it and make it something empowering - as in 'Babe In Total Control of Herself'! You know, it's all about being in control and knowing what you want. And the story behind the song relates to when I was younger, and I was a lot quieter and less confident." The song was released as Franc's debut single on 19 June 2009. A digital EP titled Now I'm That... Remixes was released on June 23, 2009, while a physical edition featuring different remixes was also released.

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