November Project

The November Project is a free, open-to-the-public exercise group founded in Boston, Massachusetts, in 2011. The name "November Project" comes from the Google Doc that the founders shared with each other to track their progress in November 2011. While sessions occur year round, the name stuck.

Founded by Brogan Graham and Bojan Mandaric, both Northeastern crew alumni, the group was started as a way to keep working out through Boston's cold winter months. The pair made a pact to continue to meet at 6:30 am every day.

Since that original promise, the group has grown to hundreds of members who exercise multiple times a week in a number of cities around the United States and Canada. Membership is open and free to the general public. The group employs several recruiting strategies including a blog, a Facebook page, and a Twitter account, in addition to various media outlets including Runner's World magazine, the Boston Globe, and NPR.

The group selected specific locations within the city of Boston (as well as immediate communities such as Brookline and Cambridge) for its workouts. The standard locations include Harvard Stadium for its stairs, and Corey Hill Outlook Park (also known as "Summit Ave.") in Brookline. As of December 2016, the group can be found in 33 cities across the world.

As of August 27, 2015^[update], November Project was active in 23 cities across North America:

Over the years, November Project has worked alongside fitness brands, most notably New Balance and The North Face.

In July 2013, New Balance launched an advertising campaign centered around the fitness group. The campaign was titled "Runnovation" and focused on the shift in running from being a solitary sport to a social and group-based activity. “This campaign is built on the strong foundation that we, as a brand, have in driving and supporting innovation in the sport of running,” says Hilary Keates, New Balance director of global marketing and brand management.

...
Wikipedia