Noggin (app)
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| Product type | Television network Websites Mobile applications |
|---|---|
| Owner | Viacom Media Networks |
| Country | United States United Kingdom (blocks) |
| Introduced | February 2, 1999 |
| Related brands |
Nickelodeon Nick Jr. |
| Previous owners |
Sesame Workshop The Jim Henson Company |
| Website | www |
Noggin is an entertainment brand, launched on February 2, 1999 as a joint venture between Viacom and Sesame Workshop.The Jim Henson Company also held a stake in the company when it was founded. Noggin was initially advertised as both a linear television network and a website. The brand has since expanded to include three mobile subscription services, a second website, and four defunct programming blocks worldwide. It was initially aimed at a pre-teen audience and shifted its target demographic to preschool-aged children in April 2002.
Every Noggin service is released under Viacom's Noggin LLC banner. As of 2017, Noggin LLC is headquartered in the MTV Studios wing of One Astor Plaza in New York City.
The first service released under the Noggin brand name was a satellite television network, which operated from February 2, 1999 until September 28, 2009. Noggin's lineup during its first years consisted almost entirely of titles from Sesame Workshop's library, with occasional reruns of Nickelodeon and Jim Henson series. Most of the content was aimed at teenagers and Generation Xers. The two providers had over 5,000 hours of library material to broadcast and did not produce original programming until a full year on the air had passed. The network shared its channel space with The N from 2002 until 2007, when Noggin became a 24-hour network.
Noggin commissioned its first half-hour original series for teenagers in April 2000, titling it A Walk In Your Shoes. A live game show aimed at pre-teens, Sponk!, premiered a year afterwards. This was one of many Noggin series that focused primarily on viewer-submitted content, along with the animated Phred on Your Head Show and its spin-off The URL with Phred Show. A block of preschool-oriented series had become a staple of the network by 2002.
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