Nintendo Direct
| Nintendo Direct | |
|---|---|
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| Presented by |
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| Country of origin | Japan North America Europe South Korea Australia |
| Original language(s) | Japanese English Korean |
| Production | |
| Running time | 5–50 minutes |
| Production company(s) | Nintendo |
| Release | |
| Original network |
YouTube Nico Nico Live Ustream Twitch |
| Original release | October 21, 2011 – present |
| Chronology | |
| Related shows | Nintendo World |
Nintendo Direct (ニンテンドーダイレクト Nintendō Dairekuto?) is an online presentation produced by Nintendo, where information regarding the company's content or franchises is presented, such as information about games and consoles. The presentations began in Japan and North America with the first edition on October 21, 2011. It later expanded to Europe, South Korea, and Australia. There are different presenters depending on the region in which it airs. In Japan, Nintendo Direct was formerly presented by Nintendo global president Satoru Iwata until his death on July 11, 2015. In North America and Europe however, it is presented by the president of Nintendo of America, Reggie Fils-Aimé, and the president of Nintendo of Europe, Satoru Shibata, respectively. South Korea also airs its own exclusive Nintendo Directs hosted by Nintendo of Korea president, Hiroyuki Fukuda. Australia only aired the European output since 2012, but on September 24, 2014, they aired their first and only exclusive Nintendo Direct for their region hosted by Tom Enoki. Although each region has its own presenter, on several occasions Iwata has presented for several continents for international Nintendo Directs. Following Iwata's death, the series went on hiatus, and returned in November 2015.
In June 2013, in lieu of its traditional large-scale E3 press conference, Nintendo opted to utilize the Nintendo Direct platform as an alternative method of conveying its news. Speaking at an annual March financial results briefing just two months prior, Nintendo CEO Satoru Iwata stated that the company’s decision was determined by the fact that “different people demand different types of information”, and that the Nintendo Direct platform had established itself to the point that Nintendo would “be able to deliver [their] messages more appropriately and effectively … based on the various needs of different groups of people”. During the stream of the prerecorded broadcast, Nintendo’s website suffered from technical difficulties in the form of overloaded servers, rendering the live video unwatchable for many viewers, and prompting an official apology from Mr. Iwata.
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