NickMom
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| Network | Nick Jr. |
|---|---|
| Launched | October 1, 2012 |
| Closed | September 28, 2015 |
| Division of | Nickelodeon |
| Country of origin | United States |
| Owner | Viacom Media Networks |
| Headquarters | Glendale, California |
| Formerly known as | nickmom |
| Sister network |
Nickelodeon TeenNick Nicktoons |
| Original Language(s) | English |
The NickMom comedy-themed programming block (stylized as nickmom) was intended for young mothers and aired nightly over the channel space of Nick Jr. from 10 p.m. to 2 a.m. ET/PT. The block launched on October 1, 2012, and ended in the early morning hours of September 28, 2015.
On August 13, 2007, Viacom announced that it would shut down Nick GAS and replace it with a 24-hour version of The N (renamed to TeenNick in 2009), which had previously been sharing timespace with Noggin (renamed Nick Jr. in 2009). As a result, Nick Jr. operated as a 24/7 network from December 31, 2007 until October 1, 2012, when NickMom launched as a block on Nick Jr. During the course of its time on the air, NickMom programming aired on Nick Jr.'s channel space between 10:00 p.m. and 2:00 a.m., 7 nights a week. This was acknowledged in Nick Jr.'s nightly sign-off message, which explained that Nick Jr. would resume its programming at 2:00 a.m. ET the next morning. NickMom's start time shifted to 9:55 p.m. ET on October 23, 2012 to add extra advertising and interstitials before the official 10:00 p.m. start.
On September 9, 2015, the network's Twitter and Facebook accounts released a statement saying that the NickMom programming block and website would end operations by the end of September 2015 due to Viacom's 2015 cutbacks involving acquired programming and also due to the programming block's low ratings. The programming block ended at 2 a.m. Eastern in the early morning of September 28 with an airing of the film Guarding Tess, three days shy of its third anniversary. No acknowledgement of the block's end was given; in fact, the block did not even formally sign off that night, instead having the film fade right into Yo Gabba Gabba! at its end without embellishment. Most of Nick Jr.'s most popular programming, including repeats of Dora the Explorer, Blue's Clues, Peppa Pig and Team Umizoomi now fill the four hours vacated by NickMom, whose former website address is now used as a redirect to Nickelodeon's site for parental resources.
Original programming which launched with the block included Parental Discretion with Stefanie Wilder-Taylor, MFF: Mom Friends Forever, NickMom Night Out, and What Was Carol Brady Thinking?, featuring comedic commentary from Carol Brady within episodes of The Brady Bunch in the style of Pop-Up Video (Florence Henderson herself had no involvement in What Was Carol Brady Thinking?, with commentary penned by writers not involved with the original series). The block carried traditional advertising breaks, as opposed to the limited sponsorship format of Nick Jr.'s preschool programming the rest of the day. On October 23, 2012, NickMom moved its start time five minutes earlier to 9:55 p.m. ET, in order to fit stories from NickMom.com into the block.
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