NewsWhip is a technology company which tracks and predicts the spread of stories on social networks.
As of July 2014, the company’s technology tracked the spread of stories on Facebook, Twitter, LinkedIn and Pinterest, including content published in 12 languages: English, French, German, Portuguese, Spanish, Flemish, Estonian, Finnish, Swedish, and Italian. The company provides content discovery and monitoring services to news companies, blogs, PR firms, marketers and other media producers.
NewsWhip has published data and studies on social distribution of content. In blog posts and marketing materials, the company describes a future where peer to peer social network enabled distribution of content will replace print, broadcast and other mediums.
In March 2014 NewsWhip published "People Powered" front pages, where the front pages of prominent newspapers where populated by their most shared stories of the previous 24 hours.
Paul Quigley and Andrew Mullaney started work on NewsWhip in April 2011.
In September 2011 they joined the NDRC LaunchPad Acccelerator Program and were later based in DogPatch Labs Europe, in Dublin. In 2012, it received undisclosed angel investment from the NDRC, Hal Philipp and Shane Naughton. In 2013 NewsWhip raise seed funding of €825,000 from AIB Seed Capital Fund, Hal Philipp, Hannes Smarason, Enterprise Ireland and others.
In 2014 dozens of media companies adopted its technology. Its monthly ranking of the most shared publishers has earned coverage on BuzzFeed, The Huffington Post, the BBC, The Guardian and other outlets.
NewsWhip opened their U.S office in New York in 2014 and has stated that it plans to substantially grow this team in 2015.
Newswhip’s European HQ is at 23 South William Street, Dublin 2. The US office is at NeueHouse, 110 East 25th Street, New York, NY 10010.
Spike is NewsWhip's pro-tool dashboard for Newsrooms, Content Marketers and PR professionals. NewsWhip unveiled Spike in 2012 to positive reviews from sites including The Next Web, The World Association of Newspapers, and Journalism.co.uk, and soon had hundreds of users.
Spike is a tool that shows what content is capturing the world's attention in real time. The tool uses patent pending technology to rank stories based on their social velocity - or their social interactions over time. The content is filtered and categorised based on when it was published, where it was published, language, topic, semantic tagging and a host of other features.