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New Slaves

"New Slaves"
Song by Kanye West from the album Yeezus
Recorded 2012
Genre Industrial hip hop
Length 4:16
Label
Writer(s)
Producer(s)
  • Kanye West
  • Ben Bronfman
  • Mike Dean
  • Travis Scott
  • Noah Goldstein
  • Sham Joseph
  • Che Pope
Yeezus track listing
"I Am a God"
(3)
"New Slaves"
(4)
"Hold My Liquor"
(5)

"New Slaves" is a song performed by American hip hop recording artist Kanye West, taken from his sixth studio album Yeezus (2013). It was produced by West and Ben Bronfman, with additional production from Mike Dean, Travis Scott, Noah Goldstein, Sham Joseph and Che Pope. The song features vocals from American recording artist Frank Ocean, whom West previously collaborated with on Watch the Throne (2011). The song discusses slavery and segregation as well as racism in general, materialism, and stereotypes of African Americans in the United States. The song, despite not having been released as a single, charted in Canada, France, the United Kingdom and the United States.

The song's conclusion features Ocean singing over a sample of "Gyöngyhajú lány" (1969) by Hungarian rock band Omega.

Prior to the song's release, it was played at 66 locations whilst a black-and-white video of West performing it was projected on various buildings in various countries. Locations where it was projected include Wrigley Field as well as the Royal Ontario Museum. Miriam Coleman said the simplicity of the video "provided a striking context for the rapper's searing lyrics on race and materialism". Two projections in Texas (including the Rothko Chapel) were dismissed by police prior to commencing due to a lack of permit. The song also generated early interest when it was performed multiple times by West at venues such as the Met Ball, the Governors Ball Music Festival, and Saturday Night Live.


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Wikipedia

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