New Belgium Brewery
 |
|
| Private | |
| Industry | Alcoholic beverage |
| Founded | 1991 |
| Founder | Jeff Lebesch, Kim Jordan |
| Headquarters | Fort Collins, Colorado, USA |
| Products | Beer |
|
Production output
|
945,000 US barrels (2014) |
| Revenue | $245 Million (est.) in 2015 |
| Owner | Employee-owned |
|
Number of employees
|
783 (2016) |
| Website | NewBelgium.com |
Coordinates: 40°35′35.12″N 105°4′8.51″W / 40.5930889°N 105.0690306°W
New Belgium Brewing Company is a craft brewery located in Fort Collins, Colorado. It was opened in 1991 by Jeff Lebesch and Kim Jordan. In 2015, it produced 914,000 barrels of its various labels. As of 2015, it was the fourth-largest craft brewery and eighth-largest overall brewery in the United States.
Fat Tire, an amber ale, is the company's flagship beer.
The Fat Tire recipe originates from a co-founder's bicycle trip through Belgium from brewery to brewery. The company promotes its Fat Tire ale locally by the public placement of colorful vintage bicycles outside its brewery, which is located adjacent to the public bike path along the Cache La Poudre River.
In 2006 NBB changed its logo because they realized that beer drinkers could identify the Fat Tire label, but "didn't recognize the brewery label, or make the connection that New Belgium brewed Fat Tire and other best-selling brands, such as Sunshine Wheat." The company's new logo "pays homage to the well-known Fat Tire brand bicycle" drawn by Anne Fitch.
Esquire selected Fat Tire Amber Ale as one of the "Best Canned Beers to Drink Now" in a February 2012 article.
The brewery makes 13 year-round beers:
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Wikipedia