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Netto UK

Netto Limited
Private (Inactive)
Industry Retail
Genre Supermarket
Founded 1990–2011
2014–2016
Headquarters United Kingdom
Area served
United Kingdom
Key people
Morten Møberg Nielsen (Chief Executive)
Owner Dansk Supermarked A/S
Website www.netto.co.uk

Netto was a discount supermarket chain in the United Kingdom. Netto arrived in the United Kingdom in December 1990, as part of an internationalisation process by its Danish owner, Dansk Supermarked A/S. By May 2010, it operated 193 stores, before it was sold to Asda. In June 2014 Dansk Supermarked returned Netto in the United Kingdom, as a 50:50 joint venture with Sainsbury's.

In July 2016 the two companies announced they would end the joint venture, and close all its stores, after Sainsbury's chose to focus on its main business ahead of any further investment.

Netto began operating in England in Leeds, on 13 December 1990, with the company's United Kingdom headquarters being based in the ex mining village of South Elmsall, West Yorkshire.

Netto primarily expanded in central England, before moving into Southern England, namely London. In January 2005, plans for an £200 million investment in South Wales were announced, but were cancelled for logistical issues, resulting in the sell off of stores in Barry and Caerphilly. 1,700 jobs were promised in the expansion, but only a few were created. By May 2010, there were 193 stores in the United Kingdom, all in England and Wales.

In May 2010 Netto UK was bought by Asda for £778 millon, to increase its smaller store portfolio. The rebranding of 147 former Netto stores, under the Asda brand was complete by 29 November 2011. Competition laws required Asda to sell the remaining 47 stores to other companies, such as Morrisons, new convenience store Ugo, and other retailers.

In June 2014 Dansk Supermarked announced a 50:50 joint venture, to operate supermarkets with Sainsbury's. The stores were to be between 10,000 sq ft, and 15,000 sq ft in size.


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