Neo-Dada

Neo-Dada was a movement with audio, visual and literary manifestations that had similarities in method or intent with earlier Dada artwork. In the United States the term was popularized by Barbara Rose in the 1960s and refers primarily, although not exclusively, to work created in that and the preceding decade. There was also an international dimension to the movement, particularly in Japan and in Europe, serving as the foundation of Fluxus, Pop Art and Nouveau réalisme.

Neo-Dada was exemplified by its use of modern materials, popular imagery, and absurdist contrast. It was a reaction to the personal emotionalism of Abstract Expressionism and, taking a lead from the practice of Marcel Duchamp and Kurt Schwitters, denied traditional concepts of aesthetics.

Interest in Dada followed in the wake of documentary publications, such as Robert Motherwell’s The Dada Painters and Poets (1951) and German language publications from 1957 and later, to which some former Dadaists contributed. However, several of the original Dadaists denounced the label Neo-Dada, especially in its U.S. manifestations, on the grounds that the work was derivative rather than making fresh discoveries; that aesthetic pleasure was found in what were originally protests against bourgeois aesthetic concepts; and because it pandered to commercialism.

Many of the artists who identified with the trend subsequently moved on to other specialities or identified with different art movements and in many cases only certain aspects of their early work can be identified with it. For example, Piero Manzoni’s Consacrazione dell'arte dell'uovo sodo (Artistic consecration of the hard-boiled egg, 1959), which he signed with an imprint of his thumb, or his cans of shit (1961) whose price was pegged to the value of their weight in gold, satirizing the concept of the artist’s personal creation and art as commodity.

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