Need for Speed: No Limits

Need for Speed: No Limits
First version of the app's icon featuring a 2015 Ford Mustang GT
Developer(s)	Firemonkeys Studios
Publisher(s)	Electronic Arts
Series	Need for Speed
Platform(s)	iOS Android
Release	September 30, 2015
Genre(s)	Racing
Mode(s)	Single-player, multiplayer

Need for Speed: No Limits is a 2015 free-to-play racing video game for iOS and Android, and a mobile installment in the Need for Speed video game series, developed by Firemonkeys Studios and published by Electronic Arts. It is the twenty-first installment in the franchise, the franchise's second free-to-play title (after Need for Speed: World), as well as the franchise's first original title made exclusively for mobile devices, unlike past mobile games in the series that were simply adaptations of various Need for Speed games. It was released on September 30, 2015.

Need for Speed: No Limits has a heavy focus on street racing, vehicle customization, and avoiding the police.

The player must race in "Underground races" (which is considered the game's story mode) and "Car Series races" (where only certain cars may participate to win in-game rewards). As well, the player can participate in time-limited special events, where the player will be loaned a special car for use in the event. If the player finishes the event before the event time runs out, the player will be able to keep the loaned car as a completion reward.

Most cars in the game can be customized with wheels, body-kits, widebody kits, paint jobs, and wraps, in addition to performance upgrade. Unique cars acquired from time-limited special events (as well as Ferrari cars), however, can never be visually customized.

The first time-limited special event of the game was held from 7 to 12 October 2015, in collaboration with American rapper Snoop Dogg. In this event, the player was given a chance to try out the Ford Shelby GT500 specially marked as "Snoop Dogg", which the player would use for the Muscle-Off street racing tournament organized by the Renegades. The event was rerun on November 2015 and later November 2016.

In relation with the 2005 game Need for Speed: Most Wanted (which was a high success for EA and the Need for Speed franchise), a special event that ran between 28 October and 2 November 2015 brought the game's main antagonist, Clarence "Razor" Callahan, to Blackridge. The player was granted an opportunity to race using a specially-modified BMW M4 with a livery based on the 2005 game's BMW M3 GTR (E46). This event also introduced an undercover cop named Officer Rivera as the player's partner for the event, who knew much of Razor's past and wanted to keep him out of Blackridge. The event was rerun on March 2016.