Nature Valley First Tee Open
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| Location | Monterey, California |
|---|---|
| Established | 2004 |
| Course(s) |
Pebble Beach Golf Links Poppy Hills Golf Course |
| Par | 72 (PB), 71 (PH) |
| Length | 7,040 yd (6,440 m) (PB) 7,002 yd (6,403 m) (PH) |
| Tour(s) | Champions Tour |
| Format |
Stroke play - 54 holes (no cut) |
| Prize fund | $2 million |
| Month played | September |
| Aggregate | 201 Craig Stadler (2004) |
| To par | −15 Craig Stadler (2004) |
 Paul Broadhurst
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The PURE Insurance Championship is a golf tournament on the Champions Tour. Normally held in August/September in Monterey, California at the Pebble Beach Golf Links and Del Monte Golf Course, but has also been played July. In 2014 it was played at Pebble Beach and Poppy Hills Golf Course. It is an official Champions tour event that pairs one junior with one senior, Champions Tour player and two amateurs. Seventy-eight junior spots are awarded, seventy chosen from two selection processes and eight exemptions are selected through The First Tee of Monterey County and Monterey Peninsula Foundation, the host organization. Walmart was the title sponsor of this event from 2004 to 2009. National Association for Home Care & Hospice was the title sponsor for 2010. Nature Valley is the current title sponsor for the 2011 tournament.
The purse for the 2012 tournament was US$1,800,000, with $255,000 going to the winner. The tournament was founded in 2004 as The First Tee Open at Pebble Beach presented by Wal-Mart. The First Tee of Monterey County is one of the direct receivers of the proceeds made from this tournament.
Two players have won this tournament more than once through 2016.
Coordinates: 36°34′N 121°57′W / 36.56°N 121.95°W
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