The Nationalsozialistische Volkswohlfahrt (NSV), meaning "National Socialist People's Welfare", was a social welfare organization during the Third Reich. The NSV was established in 1933, shortly after the NSDAP took power in Germany. Its seat was in Berlin.
The structure of the NSV was based on the Nazi Party model, with local, county (Kreis) and group administrations.
Erich Hilgenfeldt, who worked as office head at the NSV, organized a charity drive to celebrate Hitler's Birthday on April 20, 1931. Following this move Joseph Goebbels named him the leader of the NSV. The NSV became established as the single Nazi Party welfare organ in May 1933. On 21 September in the same year Hilgenfeldt was appointed as Reich Commissioner for the Winterhilfswerk (Winter Support Programme). Under Hilgenfeldt the programme was massively expanded, so that the régime deemed it worthy to be called the "greatest social institution in the world." One method of expansion was to absorb, or in NSDAP parlance coordinate, already existing but non-Nazi charity organizations. In 1933 Hitler decreed the banning of all private charity organizations in Germany, ordering NSV chairman Erich Hilgenfeldt to “see to the disbanding of all private welfare institutions,” which provided the National Socialists the means to engage in the social engineering of society through the selection of who could receive government benefits. Hitler had essentially nationalized local municipalities, German federal states and private delivery structures that had provided welfare services to the public. NSV was the second largest Nazi group organization by 1939, second only to the German Labor Front.
With 17 million Germans receiving assistance under the auspices of National Socialist People’s Welfare (NSV) by 1939, the agency “projected a powerful image of caring and support.” The National Socialists provided a plethora of social welfare programs under the Nazi concept of Volksgemeinschaft which promoted the collectivity of a “people’s community” where citizens would sacrifice themselves for the greater good. The NSV operated “8,000 day-nurseries” by 1939, and funded holiday homes for mothers, distributed additional food for large families, and was involved with a “wide variety of other facilities.”