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National Wildlife Federation

National Wildlife Federation
Founded 1936
Founder Jay Norwood Darling
Focus Environmentalism
Location
Area served
United States
Method Education, training, research, lobbying
Members
Over 4,000,000
President & CEO
Collin O'Mara
Revenue
$86,295,000 USD (2015)
Slogan "America's largest conservation organization uniting all Americans to ensure wildlife thrive in a rapidly-changing world."
Website nwf.org

The National Wildlife Federation (NWF) is the United States' largest private, nonprofit conservation education and advocacy organization, with over six million members and supporters, and 51 state and territorial affiliated organizations (including Puerto Rico and the Virgin Islands). The NWF strives to remain "A national network of like-minded state and territorial groups, seeking balanced, common-sense solutions to environmental problems that work for wildlife and people."

On March 1, 1934, President Franklin Delano Roosevelt appointed political cartoonist Jay Norwood "Ding" Darling to be the chief of the U.S. Biological Survey. At Darling's behest, the president oversaw plans to convene a conference in Washington D.C. to unite individuals, organizations and agencies interested in the restoration and conservation of wildlife resources. The conference took place from February 3–7, 1936, and was called the North American Wildlife Conference.

At this conference, an organization called the General Wildlife Federation was created; Darling was elected president. The first annual meeting was held March 3, 1937, in St. Louis, Missouri. The General Wildlife Federation became the National Wildlife Federation in 1938. The numbers of members of this Federation increased from 2.3 million in 1968 to 4.1 million in 1974.

Its three main areas of focus are:

NWF seeks to educate people of all ages by publishing a variety of wildlife magazines, including Ranger Rick, Ranger Rick Jr., and National Wildlife Magazine, and by the Backyard Habitat series on Discovery's Animal Planet along with IMAX films, such as Coral Reef Adventure, India: Kingdom of the Tiger, Bears, Wolves, and Dolphins. Additionally, the NWF offers hands-on training and support for habitat restoration through its Backyard Wildlife Habitat and Schoolyard Habitat programs.


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