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National Cattlemen's Beef Association

National Cattlemen's Beef Association
National Cattlemans' Beef Association Logo.JPG
Founded 1996; 21 years ago (1996)
84-0738973
Legal status 501(c)(6) trade association
Headquarters 9110 East Nichols Avenue, Suite 300,
Centennial, Colorado 80112,
United States
Coordinates 39°34′15″N 104°52′57″W / 39.570709°N 104.882381°W / 39.570709; -104.882381Coordinates: 39°34′15″N 104°52′57″W / 39.570709°N 104.882381°W / 39.570709; -104.882381
Craig Uden
Kendal Frazier
Subsidiaries National Cattlemen's Building Corporation,
CATL Fund,
National Cattlemen's Foundation Inc,
National Cattlemen's Association PAC
Revenue (2015)
$61,550,112
Expenses (2015) $59,995,602
Employees (2014)
157
Volunteers (2014)
282
Mission To increase profit opportunities for cattle and beef producers by enhancing the business climate and building consumer demand.
Website www.beefusa.org

National Cattlemen's Beef Association (NCBA) is a trade association and lobbying group for beef producers in the United States.

National Cattlemen's Beef Association operates the Cattle Industry Annual Convention & Trade Show and Cattle Industry Summer Conference.

National Cattlemen's Beef Association is the group responsible for the ad campaign run in the U.S. using the slogan "Beef. It's What's For Dinner" Music from the ballet Rodeo by Aaron Copland is used in the radio and television commercials. On January 21, 2008, Matthew McConaughey became the spokesman of the organization, having taken over from Sam Elliott and the late Jim Davis and Robert Mitchum.

National Cattlemen's Beef Association supported the Farmers Undertake Environmental Land Stewardship Act, a bill that would require the Environmental Protection Agency to modify the Spill Prevention, Control, and Countermeasure rule, which regulates oil discharges into navigable waters and adjoining shorelines. The rule requires certain farmers to develop an oil spill prevention plan that is certified by a professional engineer and may require them to make infrastructure changes. According to supporters, this bill would "ease the burden placed on farmers and ranchers" by making it easier for smaller farms to self-certify and raising the level of storage capacity under which farms are exempted. National Cattlemen's Beef Association's president said that they were "pleased" that the "bill will keep many of our producers from having to undertake excess costs as a result of the [Environmental Protection Agency]'s overregulation."

In 2013, National Cattlemen's Beef Association supported the Water Rights Protection Act, a bill that would have prevented federal agencies from requiring certain entities to relinquish their water rights to the United States in order to use public lands.


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