National Advertising Review Council
| Trade organization | |
| Industry | Advertising |
| Founded | 1971 |
| Headquarters | United States |
| Website | http://www.asrcreviews.org |
The Advertising Self-Regulatory Council (ASRC) the American advertising industry's self-regulatory body. Formerly the National Advertising Review Council (NARC) the organization changed its name in 2012."The National Advertising Review Council is Now the Advertising Self-Regulatory Council" (Press release). ASRC. April 23, 2012. Archived from the original on October 15, 2013.
NARC was established in 1971 by the American Advertising Federation (AAF), the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA)and the Council of Better Business Bureaus (CBBB). In 2009, the NARC Board of Directors was expanded to include the chief executive officers of the Direct Marketing Association (DMA), Electronic Retailing Association (ERA), and Interactive Advertising Bureau (IAB). The 11-member Board sets policies and procedures for advertising industry self-regulation. The CBBB provides third-party oversight of the self-regulatory system.
The self-regulatory system includes the following investigative, enforcement and appellate units:
The self-regulatory system also includes a special program – The Children’s Food and Beverage Advertising Initiative – developed in 2006 to examine food advertising directed to children.
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