Association of National Advertisers
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| Founded |
Detroit, United States June 24, 1910 |
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| Headquarters | New York City, United States |
| Website | http://www.ana.net/ |
The Association of National Advertisers (ANA) is a representative body for the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C.. ANA's membership includes over 600 companies with 10,000 brands that collectively spend over 250 billion dollars in marketing communications and advertising.
The Association of National Advertisers, Inc., the U.S. advertising industry’s oldest trade association, was founded on June 24, 1910, in Detroit, Michigan, by 45 companies to safeguard and advance the interests of advertisers and consumers. Founding members include the Burroughs Adding Machine Company, Glidden Varnish Company, Macey Company, Sherwin Williams Company, and National Lead Company. Originally known as the Association of National Advertising Managers, in 1914 the association officially adopted the name it now bears.
At the time of its formation, ANA’s objective was to promote cooperative relationships between regional and national advertising industries, manufacturers and dealers, and advertisers and agencies. Other issues that the advertisers sought to address concerned accurate audience measurement and the establishment of national standards for measuring advertising results.
Articulated in ANA By-Laws, the association’s overarching purpose is: to safeguard essential values in advertising as a positive economic force; to enhance the science of advertising and marketing to benefit advertisers and consumers; to improve efficiency in marketing goods and services through responsible advertising; and to promote the common interests and welfare of its members. Focusing on these concerns, the ANA initiated, at times working in concert with sister associations, the formation of industry associations and innovative systems and studies to address specific advertiser concerns.
The Audit Bureau of Circulations was formed in 1914 to verify publication circulation figures and track media rates. Twenty years later the Traffic Audit Bureau was created to effectively measure outdoor media. In 1936 the Advertising Research Foundation - a spin-off of an ANA committee - came into being with the aim of increasing the effectiveness of marketing and advertising communications through advertising, marketing and media research. The War Advertising Council was formed in 1942 to bolster the sale of war bonds, later becoming The Advertising Council as it took on other public service issues. In 1963 the ANA helped establish the Joint Policy Committee (JPC) for Broadcast Talent Union Relations, which negotiates contracts with the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the American Federation of Musicians.
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