Nathan For You
| Nathan for You | |
|---|---|
 |
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| Genre | Comedy |
| Created by |
Nathan Fielder Michael Koman |
| Directed by | Nathan Fielder |
| Starring | Nathan Fielder |
| Theme music composer | Two Steps From Hell |
| Opening theme | "Heart of Courage" |
| Country of origin | United States |
| Original language(s) | English |
| No. of seasons | 3 |
| No. of episodes | 24 (list of episodes) |
| Production | |
| Executive producer(s) |
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| Running time | 21 minutes |
| Production company(s) | Abso Lutely Productions |
| Release | |
| Original network | Comedy Central |
| Picture format | 1080i (16:9 HDTV) |
| Original release | February 28, 2013 – present |
| External links | |
| Website | |
Nathan for You is an American docu-reality comedy television series starring comedian Nathan Fielder. The series was co-created by Fielder and premiered on February 28, 2013 on the American cable television network Comedy Central. In the series, Fielder plays an off-kilter version of himself, who tries to use his business background and life experiences to help struggling companies and people, frequently offering them outlandish strategies, parodying the methods of marketing and management consultants.
The series centers on Nathan Fielder, portrayed by his real-life namesake, a business graduate and consultant whose aim is to help struggling businesses. His marketing proposals are often outlandish and elaborate. One of the show's long-running story arcs concern Fielder and his social awkwardness. Throughout episodes, his confidence is eroded as his ideas fail. In the show's first season, Fielder is unaware people do not enjoy his company. The character is based in Fielder's real life, and his own struggles with social anxiety; he has noted that he did not want the character to "feel like a comedy character" but one that delivers the "most authentic moments from myself".
The show's central theme is "people and moments between people", designed to "highlight moments of sincere emotion", which include unpredictable reactions.
Nathan for You was created by comedian Nathan Fielder and writer Michael Koman. The show evolved out of segments on the Canadian news satire series This Hour Has 22 Minutes titled "Nathan On Your Side", wherein Fielder played a consumer advocate. The show was greenlit following the cancellation of Jon Benjamin Has a Van, which Fielder also wrote and starred in. Part of the series' inspiration came from Fielder's fascination with the subprime mortgage crisis, and how he found that it was rooted in "these personal moments between people where someone senses something's wrong, but they don't want to speak up".
Marketing ideas are developed in myriad ways; often, Fielder and the writing team will come up with an idea specifically for the business, while other times concepts are formed in a completely unrelated way. Ideas can be thrown out if they are deemed not visually interesting or engaging for viewers. As a result, the show's writing process involves "a lot of guessing and testing", according to Fielder. Episodes are constantly re-written based on the interactions they receive. Sometimes, episodes are shot over the course of six months. Fielder called the show's process "a very inefficient way of making TV".
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