Nathan for You is an American docu-reality comedy television series starring Canadian comedian Nathan Fielder. The series was co-created by Fielder and premiered on February 28, 2013 on the American cable television network Comedy Central. In the series, Fielder plays an off-kilter version of himself, who tries to use his business background and life experiences to help struggling companies and people, offering them sometimes-outlandish strategies.
As of December 10, 2015, 24 episodes of Nathan for You have aired.
Nathan's plans to help a Hollywood souvenir shop end with a surprising outcome.
Nathan places an ad for a pet store on a gravestone in a pet cemetery, helps a maid service speed up its service by having 40 workers go in a house at once, and attempts to improve his personality with the help of a focus group.