Nathalie Colin

Nathalie Colin is a French Creative Director born in 1966 in the East of France. In 2006, she was appointed by Swarovski as Creative Director for the Consumer Goods Business division (CGB), in charge of modernizing the brand. She is still currently leading all creative studios, in charge of the international collections of jewelry, watches, accessories, and crystal living. Nowadays, Swarovski Crystal Business has a global reach with approximately 2,680 stores in around 170 countries, more than 26,000 employees, and revenue of about 2.6 billion euros (in 2016).

Nathalie Colin was born on April 17, 1966, in the East of France in a small town, Cornimont (Vosges, 88). Both parents work in the textile industry, and inspire her interest for fashion, from an early age. She loved to cut out dresses for her dolls, in the fabric swatches that her father brought home. She learned how to draw, thanks to her mother’s skills.

At the age of 14, she founded a fine art group, organized art exhibitions, and always volunteered to take the lead to perform lead role in acting classes, and in creative projects. After her Baccalauréat Mathematics & Physics, she joined the Hypokagne class at Lycee Henri Poincaré in Nancy. She then graduated from the Institut de Commerce de Nancy, a higher business education based on a unique creative concept based on the moto “creative thinking makes the difference”. She pursued trainings at Benetton in Paris and Boston (US) and decided to complete her education with a complementary education program at the well-known Fashion Institute of Technology in NYC. During that time, she worked for Perry Ellis in NYC in the merchandising department, where she learned from Marc Jacobs, the current creative director.

Back to Paris in 1990, she started to work as Marketing Director for Promostyl, a trend-forecasting agency, and traveled extensively the world to consult international brands in the luxury, beauty, fashion, accessories, & electronic fields. In 1998 she founded her own creative agency Cultural Sushi, a design agency specialized in cross-cultural creative projects across Europe and Asia. In 1999 & 2000 she relocated to Beijing, China, to start an apparel brand with Olivier Lapidus for a Chinese company (Yimian Group).

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