NKPR Inc

Founded in 2002 by Natasha Koifman, NKPR is a public relations, artist management and digital media agency with locations in Toronto and New York.

Natasha Koifman started NKPR in 2002 as a public relations agency, creating strategic campaigns, events and strategic partnerships for clients. In 2009, NKPR expanded its services to include a social media department. Today, NKPR represents over 30 national and international brands.

In 2014, NKPR launched its NK Artists division, which connects celebrities, influencers and artists with brands through strategic partnerships. Some of the NK Artists clients include: iconic interviewer George Stroumboulopoulos; reportage-style fashion photographer Sophie Elgort; reality TV star, fashion designer, model and philanthropist Sophie Tweed Simmons; renowned journalist and author Shinan Govani; co-founder of The Coveteur, fashion designer, curator and visionary Erin Kleinberg; and broadcaster, host and media personality Todd Shapiro.

NKPR supports philanthropic organizations. The company has developed long-term relationships with Artists for Peace and Justice, Best Buddies and Dare to Wear Love. In 2016 NKPR launched an agency wide corporate responsibility program called the 26 Acts of Kindness which fosters a culture of kindness and empowers team members to find and support a cause in order to encourage others to do the same.

In 2006, NKPR established the IT Lounge, which provided an opportunity for brands to connect with celebrities for a cause during film festival season in Toronto. Always incorporating a charitable component, in 2009 NKPR’s IT Lounge became the first event of its kind in North America where every brand donated to a cause.

NKPR’s IT Lounge evolved in 2012 to include a celebrity portrait studio, which has become a regular component of the annual week-long event. The first IT Lounge Portrait Studio featured world-renowned fashion photographer Patrick Demarchelier (Condé Nast), The Coveteur’s Norman Wong and Wmagazine’s Caitlin Cronenberg, daughter of award-winning filmmaker David Cronenberg.

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