NICI AG

NICI or NICI AG is the name of a German toy factory based in Altenkunstadt in the north Bavarian region of Upper Franconia. The company was founded in 1986, and produces plush toys, stationery, figurines, greeting cards, pillows, water bottles, magnets, and other merchandise. NICI produced Goleo, the mascot of the 2006 FIFA World Cup.

The company filed for bankruptcy in May 2006. In December of that year the firm was taken over by a fund controlled by the Strategic Value Partners Group.

NICI has approximately 400 employees. It operates 30 gift shops in Germany and six gift shops in Asia. It maintains distribution partners in over 50 countries.

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