NASCAR Hot Pass was a sports television package available exclusively on DirecTV in the United States, in Canada on several providers and in South America and the Caribbean on DirecTV Latin America. It debuted at the 2007 Daytona 500, which aired on February 18 of that year. In 2007 and 2008, it was a pay-per-view subscription package. However, from 2009 to 2012, it was free for all DirecTV subscribers, and the features were noticeably downgraded. As of the 2013 season, DirecTV stopped offering the service when its sponsorship agreement with NASCAR was not renewed.
NASCAR Hot Pass debuted at the 2007 Daytona 500 on February 18. Kevin Harvick, who was seen on channel 796, was the race winner. Five channels, 795 to 799, featured different drivers, while a "mix" channel, 794, was a miniature version of each of the driver channels and links to their full screens. On the day after each race, channel 793 was used for "shortcuts," 30-minute excerpts of the previous day's (or night's) coverage. Both options have since been eliminated.
The in-car audio option was added at the UAW-DaimlerChrysler 400 on March 11.
NASCAR Hot Pass included a view of the race from a driver's in-car camera, unedited communications between the driver, crew chief, and spotter, and telemetry showing the car's speed and horsepower. Part of the screen also included the live nationwide race broadcast, from either Fox, TNT, or ESPN.
The annual price was $99 per year, paid in two monthly installments of $49.50 each. As with all other DirecTV PPV sports packages, there was expected to be an annual renewal discount for subscribers with an account in good standing.