Myrt and Marge (radio)

Myrt and Marge

Donna Damerel (Marge Minter) and Vinton Hayworth (Jack Arnold), 1935.
Genre	Daily Serial
Running time	15 Minutes
Country	USA
Language(s)	English
Syndicates	CBS Radio Don Lee Network
Starring	Myrtle Vail Donna Damerel (1932-1941; her death) Helen Mack (1941-42; 1946)
Created by	Myrtle Vail
Written by	Myrtle Vail
Recording studio	Chicago
Air dates	November 2, 1931 (night) January 4, 1937 (daytime) to 1946
Sponsored by	Wrigley, Colgate-Palmolive

Myrt and Marge is an American radio serial broadcast November 2, 1931 – March 27, 1942, on CBS Radio and the Mutual Broadcasting System. It was created by Myrtle Vail.

Myrtle Vail thought of the idea while living in the Chicago area, after having spent several years as a vaudeville performer (often with her husband, George Damerel), basing it almost entirely on her own vaudeville experiences. She took the idea to the Wrigley chewing gum makers, who had yet to sponsor a radio show, naming her lead characters Myrtle Spear and Marge Minter (playing on the company's best-known gum), while casting herself as Myrtle and her real-life daughter Donna Damerel as Marge, with Myrt being the elder, experienced chorus girl taking young, inexperienced, and innocent Marge under her wing. (In the pilot, Marge was said to be Myrt's daughter.) Wrigley liked the idea and Myrt & Marge debuted in late 1931. Originally a prime-time entry, the show proved so popular with women that it was moved to daytime programming. The cast was described in a 1931 trade publication article as being "one of the largest casts in radio. Thirty actors and musicians take part in most of the presentations, and no member of the cast plays a double role."

The soap tracked the doings and undoings of the two close friends with some of the usual soap opera twists (kidnappings, organized crime, murder) and injected a degree of comedy into a genre not usually known at the time for wit. In later years the show was sponsored by Colgate-Palmolive-Peet, who promoted its Super Suds laundry detergent among other products on the show. Tragedy struck Myrt & Marge first in 1933, Vail was injured seriously in an automobile accident, forcing her to turn the show's writing over to a colleague named Charles Thomas, who wrote a story line having Myrt kidnapped by gangsters, allowing Vail to recuperate completely. An even greater tragedy occurred when Donna Damerel died on February 15, 1941, aged 28, while giving birth to her third son. Donna had done a Myrt & Marge performance hours before going into labor.

Vail was quoted (by Movie-Radio Guide) as saying she believed her daughter had wanted it that way and that the show should not die. She wrote Donna's character out of the script for the interim with the character of Marge hiding in the hills until a murder could be resolved, and set about casting a new Marge. The role of Marge finally went to film actress Helen Mack, but after just a few months with Mack playing the role, Myrt & Marge ended in 1942.