"My Moment" | ||||||||
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Single by Rebecca Black | ||||||||
Released | July 19, 2011 | |||||||
Format | Digital download | |||||||
Genre | Teen pop, bubblegum pop, dance-pop | |||||||
Length | 3:25 | |||||||
Label | RB Records | |||||||
Writer(s) | Brandon Hamilton, Quinton Tolbert | |||||||
Producer(s) | Brandon Hamilton, Quinton Tolbert, Charlton Pettus | |||||||
Rebecca Black singles chronology | ||||||||
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"My Moment" is a song by American recording artist Rebecca Black. It is a self-empowerment follow-up song to her first single "Friday", addressed to the "haters" who criticized her previous release. The song was written and produced by Brandon "Blue" Hamilton and Quinton Tolbert, and co-produced by Charlton Pettus. It was released on the iTunes Store under the label RB Records as Black's second single on July 19, 2011. RB Records was established by Black herself, after disputes over ownership and distribution of her previous single, "Friday".
"My Moment" received mostly negative reviews from music critics. Though reviewers considered it stronger than Black's previous single, they also found it less enjoyable. Unlike its predecessor, the song failed to chart on international music markets. The song's music video, which premiered a day before the single was released, portrays Black's "sudden rise to fame" and her "moments". The video garnered more than a million views within 24 hours of its release.
Rebecca Black became famous in early 2011 for her song "Friday" and its viral music video, whose reception was heavily negative from commentators and YouTube users. Black said that, after "Friday", she needed "to find the perfect song that kind of tells off the haters a little bit but still shows that [she is] a serious artist." "My Moment" was written and produced by Brandon "Blue" Hamilton and Quinton Tolbert, and co-produced by Charlton Pettus. The single release was first announced on July 11, 2011. Two days later, Black unveiled the single's artwork through her Twitter account. On July 18, the accompanying music video was uploaded on Black's YouTube channel, while the single was released digitally on the iTunes Store on July 19.
"My Moment" is a self-empowerment song that lasts for three minutes and twenty-five seconds. It is composed in the key of E major, simply using three major chords (E, B, and A, respectively). According to Jocelyn Vena of MTV, the song "is addressing all those haters who didn't necessarily get her last viral smash, "Friday". Black starts singing the lyrics "Weren't you the one who said that I would be nothing?/ Well, I'm about to prove you wrong/ I'm not the only one who believes in something/ My one wish is about to come true." As the song goes, Black addresses her negative acclaim even more, singing, "Haters, said I'll see you later/Can't talk to you right now/I'm getting my paper". "My Moment" features a simple mid-tempo melody with a prominent uses of garish keyboards on its background. Uses of pitch-correcting software Auto-Tune on Black's vocals were also noticed.