My Local
 |
|
| My Local | |
| Private | |
| Industry | Convenience stores |
| Fate | Administration |
| Founded | September 2015 |
| Founder | Mike Greene |
| Defunct | July 2016 |
| Headquarters | Southampton, UK |
|
Area served
|
United Kingdom |
|
Key people
|
Mike Greene (Chief Executive) |
| Parent | Greybull Capital LLP |
| Website | www.mylocal.uk.com |
My Local was a chain of 130 convenience stores in the United Kingdom.
Funded by the private equity house and turnaround specialists Greybull Capital, My Local was formed in 2015 to acquire Morrisons struggling chain of M Local convenience stores with a view to bringing the stores into profitability.
My Local was founded and run by Mike Greene, a convenience store veteran who was critical of how Morrisons had run the stores and boasted of his ability to turn them around, bragging that the chain would be profitable in its first year.
Under Greene's leadership, sales at the My Local stores collapsed as customers defected to rivals, citing My Local's poor produce, high prices and lack of availability.
Sales at My Local were significantly down on the levels achieved when the stores were run by Morrisons. As a result in February 2016, less than four months after it began trading, My Local was forced to appoint KPMG to review the options for the struggling chain and began a process of selling off a number of its few profitable sites to competitors.
My Local went into administration on 29 June 2016.
In September 2010, Morrisons announced that it would operate a number of smaller stores to be called M local (later Morrisons M local) in major places such as Birmingham, Manchester, Cardiff and Bristol. These stores would have a similar format to small Tesco Express and Sainsbury's Local stores, but include a wider range of ready-to-eat hot food such as pastries, coffee, rotisserie and porridge, as well as also having a salad bar. Items would be stocked from nearby Morrisons superstores and shoppers would also be able to order foods in, including fresh meat and fish. The first Morrisons M local store opened in Ilkley, Yorkshire in 2011.
A distribution centre in Feltham, West London was acquired to provide a distribution network to the stores in London and the South East where there are fewer superstores.
Around 70 shops were opened by the end of 2013, which was boosted by the purchase of seven Jessops and 49 Blockbuster premises from administrators. On 26 February 2013, a further six HMV stores were acquired from administrators.
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