Mustang Ranch
| Industry | Brothel, Adult Entertainment |
|---|---|
| Founded | 1971 2005 (reopened) |
| Headquarters | 1011 Wild Horse Canyon Dr Sparks, Nevada 89434 (since 2005) |
| Owner | L. Lance Gilman |
| Website | www.mustangranchbrothel.com |
Coordinates: 39°32′40.78″N 119°33′22.43″W / 39.5446611°N 119.5562306°W
The Mustang Ranch, originally known as the Mustang Bridge Ranch, is a brothel in Storey County, Nevada, about 15 miles (24 km) east of Reno. It is currently located at 1011 Wild Horse Canyon Dr Sparks, NV 89434.
Under owner Joe Conforte, it became Nevada's first licensed brothel in 1971, eventually leading to the legalization of brothel prostitution in 10 of 17 counties in the state. It became Nevada's largest brothel with 166 acres (67 ha), and the most profitable.
The Mustang Ranch was forfeited to the federal government in 1999 following Conforte's convictions for tax fraud, racketeering and other crimes. It was auctioned off and reopened in 2005 5 miles (8.0 km) to the east under the same name but different ownership.
The prostitutes lived on the ranch during their entire shift, which lasted from several days to several weeks. In the early 1970s, the women were bikini clad. Conforte claimed in 1971, the age range of the working girls was 18 to 35. Conforte could provide women of any age, race or size on request of the high rollers. The shifts lasted 12 hours per day, the women were required to serve ten to fifteen customers per shift. In 1971, they were required to earn $300 to $600 a week. Women had to pay for their rooms and for any vendors who came to the Ranch. Clothing and Salon services were provided by vendors who traveled from as far away as San Francisco by non-prostitute employees who lived in Sparks, Nevada. Doctors came to the ranch to do pelvic exams and check for sexually transmitted diseases. The Doctors provided many of the working women with "vitamin" shots to help keep their energy up. Women were shown by the madam how to use sponges during menstruation. Although many of the women working were from Reno or Sparks, many commuted from Sacramento, San Francisco. Others came from all parts of the country. Women not working on the ranch were not allowed in. Owner Joe Conforte allowed "out parties" for high rollers to take the women to hotels in Reno.
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