Musikhjälpen

Musikhjälpen (Swedish: [mɵˈsiːkˌjɛlpən]; Music Aid) is the Swedish version of the Dutch Serious Request radio/television campaign. The show is an appeal for money which each year helps a certain cause. Three radio or/and television personalities are locked inside a glass house for 144 hours and they broadcast live on Swedish public service radio network Sveriges Radio and on public services television through SVT. People send text messages requesting a song, with each text costing 50, 100, 200 or 500 Swedish kronor.

2008 was the first year that Sweden participated with SVT Sveriges Radio and Radiohjälpen as main organizers. Each year since the show has been held and broadcast as Musikhjälpen.

The 2008 glass house stood at Gustaf Adolfs torg in Malmö from 13 to 19 December. The show was broadcast around the clock at Sveriges Radio P3 and Din gata 100,6, and also on SVT2 at certain schedules during the day. It was hosted by the radiopresenters Kitty Jutbring, Henrik Torehammar and Ehsan Noroozi. A daily half-hour highlights show Musikhjälpen: Extra was hosted by Fredrik Ekelund and Charlotte Lundgren. Singer Jason Diakité (also known by his stage name Timbuktu) was a reporter, and traveled a month before Musikhjälpen to Congo, where he met refugees and assisted the organization on the ground.

In its first year, Musikhjälpen gained 3,016,247 SEK in donations.

In 2009, the Musikhjälpen glass house stood at Avenyn in Gothenburg between 14–20 December. The theme for this year was malaria and as in 2008 the show was broadcast live around the clock at Sveriges Radio P3 and on SVT Play at certain times. The hosts were radio presenters Ametist Azordegan, Christer Lundberg and rapper Jason Diakité (aka Timbuktu), who all got locked into the glass house by singer Alice Cooper. Traveling reporters this year were Ehsan Noroozi and Kitty Jutbring. The Musikhjälpen Extra host was Mela Tesfazion.

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Wikipedia